5 things I learnt at The Digital Imaging Show

Last Thursday I attended ‘The Digital Imaging Roadshow’. This show travels around areas of the UK and gives a series of Masterclasses each year. I really enjoyed all the talks and I learnt a lot!

So, seeing as there were five talks on the day, I’m going to share one thing I learnt from each masterclass!

Damian McGillicuddy -I Bet you wished you’d brought your brolley

Umbrellas may be the single most overlooked weapons in the photographer’s arsenal. The societies seven-time photographer of the year will demonstrate the power and versatility of the humble brolley by combining classic, contemporary and downright cool lighting techniques.

This talk seemed more tailored to those with studios and portable lights. Though I did learn a number of things in general from this talk one being when shooting a headshot you point the lens at the mouth, if a mid you point at the chest and for a full body shot you point at the stomach.

Charlie Kaufman – Selling, Selling, Selling!

Charlie will inject 25 years of experience in sales into the delegates of this fast paced, fun packed and informative talk.

Well this, certain was fast packed and fun! I did think during this talk I’d nod off because of the subject but actually it was really interesting and upbeat! I think this is one I learnt the most from so will be hard choosing one thing!

The major thing I’d take from this class would be don’t give all images in high res on a CD – as you don’t want to give them too much as overshooting and undershooting is bad! – Generally from photoshoots I come away with anywhere between 200-400 pictures a person which I cut down to 80!

Mark Cleghorn – The Photography Xperience

In this session Mark looks at ways that you can simply move from Bland to Brand with your photography and business.

Another talk I enjoyed! One thing to take away from this talk: Plan every session – Write a shot list, get that creative shot, change accessories, session flow new ideas and always do something different with every client.

Richard Storrs – The Power of Websites

An insight in to the importance of websites for photographers. Why, in today’s world you cannot afford not to have one.

Now, I already have a website so wasn’t sure how much I would take away from this.

If used correctly a website can save time in terms of order processing, taking and making payment, involving and customer contact – I don’t have a shop built into my website at the moment, however it is something I will now look into!

Richard West – Colour Management made simple

Former head of Apple’s Photography Market team in the UK and subsequently country manager for photo plug-in manufacturer Nik Software (now Google). Richard West runs Datacolor in the UK.

Monitor calibration is something I keep seeing pop up in a number of photography groups I am apart of on Facebook. One thing I learnt from this class (and there is a lot) is softproofing! I honestly thought this button in lightroom just showed you what the image looks like on a white background! Not that you can see how the image will be seen on the internet and also using printer profiles to see how it will come out when printed! I tested this out with my printer (I don’t use this to print photos) but if I did they would come out with a horrible blue tint! I then downloaded the printer profiles from the printing lab I use to see the difference – it’s not quite as drastic as the tint but they do come out duller than on screen!

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